Client Ingram Micro Australia
Campaign Name Surface Smart

THE CHALLENGE

Ingram Micro Australia were looking to find a way to grow their Microsoft Surface business. They needed to recruit new Surface Resellers and generate more business from their existing Surface Resellers – encouraging them to start transacting more.

OUR SOLUTION

Our team of Channel Marketing Experts strategised directly with the Ingram team and created a bespoke online engagement program and content portal – Surface Smart – supported by nurture communications to consistently recruit, interact, enable and engage Ingram’s Microsoft Surface Resellers – setting them up for ongoing success. We introduced rewards and incentives to complete training, for becoming a Surface DMP and of course for their sales. Designing a program which created a positive experience and made partners feel special, whilst talking to Ingram’s brand values, was paramount to the program’s success.
To further amplify the Surface Smart Program, we developed a 60 second explainer video, illustrating how partners could get on board with Ingram as well as an 18-page supporting information kit, including all the program and product details they needed to get on board.

Creative Approach

Creative Approach

Competing in a noisy, busy market, making your brand stand out has never been more important. That’s why we started the creative process with a Campaign Discovery Workshop. Using proven marketing methodologies, the discovery process allowed us to work with Ingram to connect their business vision to their unique selling proposition, producing a custom narrative and campaign strategy with high impact creative. This creative identity was rolled out across all program and campaign assets.

ingram-micro-surface

The results we delivered

Investing in a bespoke Engagement and Partner Marketing Program really allowed Ingram to not only effectively engage with their existing DMP audience, but also reach out and recruit net new audiences.

Within the first 3 months of launching Surface Smart, Ingram were able to generate:

Register

178

registered members
across 124 organisations

Sales

250

Surface sales claims
across 58 individuals

Training

13

Training Claims

Quizzes

55

completed quizzes,
with 82% scoring 100%!

Webinar

72%

webinar attendance rate compared to an industry standard of just 43%