News & Ideas

Keep up to date with news, information and trends emerging in loyalty marketing and engagement from around the world.

In business, the Pareto Principle, also known as the 80/20 rule states that generally, 80% of your sales come from the top 20% of your customers. In fact, in the modern channel world, the spread is closer to 90/10, that is, 90% of vendors’ sales are constituted by 10% of their partners. There’s...

As the world has changed, there’s no doubt that the way you are engaging with your channel partners has too.  Forbes.com has reported a growth of 1,000% globally for virtual events since the Coronavirus outbreak. So achieving an 87% attendance rate off a large registered base of hundreds of customers compared to the industry...

The phrase “Cash is king!” has been repeated enough in modern vernacular that it could qualify as a cliché. To many vendors dislike, channel partners continue to opt for cash as their most desired reward. There is a lot of Emotional Psychology research that supports their concerns, suggesting tangible alternatives create...

When we set out to create the world’s most loved loyalty-led marketing agency – we knew our brand needed to be a representation of going the extra mile to deliver the best results for our clients. We started to think about a name that referenced love and loyalty in an...

As travel is increasingly limited and more communities practice social distancing; organisations worldwide are rethinking their events, both internal and external. With many events opting for virtual events, the next question we are hearing is ‘how can I keep the engagement and attendance up’? At Hachiko, we are helping clients...

Incorporating travel trends that identify with your brand With the new year in full swing, many organisations are planning their corporate travel incentives for the year. So, I’ve decided to pull together 3 top travel trends for 2019 to consider when designing your business travel for employees or partners. These...

Hachiko is delighted to announce two key appointments, further enhancing our expertise in creating award winning recognition, incentive and engagement programs. Highly experienced business leaders David Rosser and Warwick Grey have joined the growing Hachiko team in newly created Sales Management positions. The duo have been tasked to drive new business...

The Cloud environment is becoming increasingly complex and businesses are actively looking for professionals to manage their ever changing Cloud services. This has resulted in an exponential growth in the Managed Services Provider (MSP) sector and our clients have been quick to jump on this bandwagon to reward their resellers!...

You may have recently seen the news that Hachiko is now offering our clients gamification in the form of Digital Scratch Cards. Among the various new technology innovations, gamification has pulled the maximum buzz by digital leaders. Book a consultation with us and sign up before 31st January 2018 to receive $5,000...

Being rewarded is part of the human experience and involves complex neurological responses in the brain. But there is more to reward the physiology: the frequency of receiving rewards can have an inherent effect on our experience....