News & Ideas

Keep up to date with news, information and trends emerging in loyalty marketing and engagement from around the world.

There’s a wonderful expression: You have two ears and one mouth and it’s best to use them in that proportion. It’s a valuable lesson to practise, especially when it comes to building a channel. But what’s even more interesting is who else is listening. In today’s uber-connected world, communities are seeking...

The 80/20 rule in sales – fact or fiction? Fifteen years ago, a study by the Sales Executive Council in the US busted one of the most common armchair myths in sales performance – the 80/20 rule. The top 20% of your salespeople are not in fact responsible for 80% of...

This year, your Channel Awards will look different compared to years gone by. However, it’s going to be more important than ever for vendors to bring their channel together and recognise their achievements. Learn how you still create a sense of excitement and community around your next Channel Partner Awards. Things to...

Find out how this change will impact your future trade promotion lotteries. 29 June 2020 In 2018, the NSW Government passed the Community Gaming Act (NSW) 2018 which was designed to create a new framework to regulate lotteries and other games of chance in NSW. At the time, the Government flagged that...

Research shows short and sweet is the key for success when it comes to video, with 60% of viewers tuning out after 2 minutes. Take advantage of our limited time video offer. Does your CEO have a message for employees or clients? Does your sales team want a way to get...

There is no better way for showing your leads that you mean business than hosting a good, informative webinar on a relevant topic. Here are our 10 quick tips for success. Whilst revenues may have dropped for many companies throughout Covid-19, marketing budgets as a percentage of revenues are at an...

If you’re looking for opportunities to engage and educate your audience right now, consider video. With 78% of people watching online videos every week it’s really a no brainer. Think about the last time you were influenced or persuaded by a message. What was it that changed your mind, opened your...

In business, the Pareto Principle, also known as the 80/20 rule states that generally, 80% of your sales come from the top 20% of your customers. In fact, in the modern channel world, the spread is closer to 90/10, that is, 90% of vendors’ sales are constituted by 10% of their partners. There’s...

As the world has changed, there’s no doubt that the way you are engaging with your channel partners has too.  Forbes.com has reported a growth of 1,000% globally for virtual events since the Coronavirus outbreak. So achieving an 87% attendance rate off a large registered base of hundreds of customers compared to the industry...

The phrase “Cash is king!” has been repeated enough in modern vernacular that it could qualify as a cliché. To many vendors dislike, channel partners continue to opt for cash as their most desired reward. There is a lot of Emotional Psychology research that supports their concerns, suggesting tangible alternatives create...

When we set out to create the world’s most loved loyalty-led marketing agency – we knew our brand needed to be a representation of going the extra mile to deliver the best results for our clients. We started to think about a name that referenced love and loyalty in an...

As travel is increasingly limited and more communities practice social distancing; organisations worldwide are rethinking their events, both internal and external. With many events opting for virtual events, the next question we are hearing is ‘how can I keep the engagement and attendance up’? At Hachiko, we are helping clients...