Client – William Hill


A Consumer reward program to provide benefits and services to their member base.

The Solution

The William Hill Rewards program allows customers to collect points for every bet placed on racing and sport, allowing redemption for Velocity Frequent Flyer points or Bonus Bets. A full Concierge Service is provided by Hachiko to their VIP member base, allowing high-flyers the ability to redeem their points on anything they choose. Hachiko’s Concierge team provide quotes and facilitate the fulfilment of any product or service chosen.

The Result

With the program new in market early redemption levels are exceeding expectations and ensuring that members are seeing great value in their chosen rewards.