Client – Trend Micro


To create an individual sales incentive program to reward sales of Trend product through channel partners.

The Solution

Creation of a fully branded reloadable and personalised Trend Micro TrendSetter VISA card for every individual who registered into the TrendSetter program. Regular processing of eligible sales data and rewards paid to the individuals card. A full communication strategy unpins the program that includes promotions, product updates and reward offers.

The Result

Program registrations and sales exceeded targets. Communication rates showed over double the industry standard for registered members and partner engagement was positive.