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The phrase “Cash is king!” has been repeated enough in modern vernacular that it could qualify as a cliché. To many vendors dislike, channel partners continue to opt for cash as their most desired reward. There is a lot of Emotional Psychology research that supports their concerns, suggesting tangible alternatives create more long term satisfaction in comparison to cash. For example if presented with a simple choice — cash or a tangible reward — without regard for emotion, the practical nature of cash is seen as a “wise” or “responsible,” if less-satisfying, choice, probably due to necessity. Whilst the research makes logical...

As travel is increasingly limited and more communities practice social distancing; organisations worldwide are rethinking their events, both internal and external. With many events opting for virtual events, the next question we are hearing is ‘how can I keep the engagement and attendance up’? At Hachiko, we are helping clients repurpose their venue and catering budgets into a rewards and incentive program to stimulate online engagement through live attendance. Learn ways on how you can leverage technology to drive engagement and use simple online interactive tools to engage our audience. ...