Channel Development

There’s a wonderful expression: You have two ears and one mouth and it’s best to use them in that proportion. It’s a valuable lesson to practise, especially when it comes to building a channel. But what’s even more interesting is who else is listening. In today’s uber-connected world, communities are seeking out each other for advice and more often than not they are turning to the convenience of online forums to find the answers. In fact a 2015 survey by Pew Research Centre found that 15% of all internet users read or comment on discussion forums. Here’s 4 Advantages of Adopting a...

If you’re looking for opportunities to engage and educate your audience right now, consider video. With 78% of people watching online videos every week it’s really a no brainer. Think about the last time you were influenced or persuaded by a message. What was it that changed your mind, opened your heart and compelled you to take action? I can guarantee that it wasn’t just the facts and data alone. The most effective way to move people to act is by telling them a story. Want to find out how? Please read: Telling: The secret sauce to partner marketing But trying to stand out...