Building a Channel

There’s a wonderful expression: You have two ears and one mouth and it’s best to use them in that proportion. It’s a valuable lesson to practise, especially when it comes to building a channel. But what’s even more interesting is who else is listening. In today’s uber-connected world, communities are seeking out each other for advice and more often than not they are turning to the convenience of online forums to find the answers. In fact a 2015 survey by Pew Research Centre found that 15% of all internet users read or comment on discussion forums. Here’s 4 Advantages of Adopting a...

The 80/20 rule in sales – fact or fiction? Fifteen years ago, a study by the Sales Executive Council in the US busted one of the most common armchair myths in sales performance – the 80/20 rule. The top 20% of your salespeople are not in fact responsible for 80% of revenue. The reality? In a typical sales team, the top 20% are responsible for about a third of revenue. It does vary of course, but even in very complex sales environments, the best performers are rarely contributing more than 40% to revenue over extended periods. It’s an open question how well this...

As travel is increasingly limited and more communities practice social distancing; organisations worldwide are rethinking their events, both internal and external. With many events opting for virtual events, the next question we are hearing is ‘how can I keep the engagement and attendance up’? At Hachiko, we are helping clients repurpose their venue and catering budgets into a rewards and incentive program to stimulate online engagement through live attendance. Learn ways on how you can leverage technology to drive engagement and use simple online interactive tools to engage our audience. ...

You may have recently seen the news that Hachiko is now offering our clients gamification in the form of Digital Scratch Cards. Among the various new technology innovations, gamification has pulled the maximum buzz by digital leaders. Book a consultation with us and sign up before 31st January 2018 to receive $5,000 off your first program....