Your brand is designed to engage hearts and minds in a unique way.
We get that. Together, let’s inspire more people to connect more deeply with it, in fun ways. It’ll build enduring trust and business results you’ll love.
Way back in 2012, we set out to create the world’s most loved loyalty-led marketing agency – we knew it was a big hairy goal. We began thinking about interesting and unique names that referenced love and loyalty. We never expected our ‘hairy goal’ to have ‘hairy inspiration’, but that’s the way it played out….
Hachiko is a national hero in Japan. He’s immortalised in a bronze statue next to Shibuya Train Station in Tokyo. Every day, hundreds of people snap a selfie with Hachiko – the world’s most loyal dog.
Yes, Hachiko’s a canine! Here’s how his story goes: Eizaburo Ueno, a professor at Tokyo University in Japan, had long wanted a Japanese Akita dog. His search for the perfect puppy came to an end when he adopted Hachiko. They became inseparable – the best of friends.
One day, Hachiko was sitting by the exit at Shibuya train station, as usual, waiting for his dear Ueno. But his owner never showed up. Sadly, Ueno had died suddenly that day at work.
For the rest of his ten-year-long life, Hachiko continued going to the Shibuya Train Station every morning and afternoon. He’d arrive precisely when the train his old master would catch was due to enter the station. There he’d sit for hours, patiently waiting. People started calling him “Chuken-Hachiko“, which means “Hachiko – the faithful dog“.
We take our name from this famous canine tale because it represents our core behaviours. We show up for our clients. We’re loyal to a fault. We go the extra mile to be faithful to the cause. You’ll love the results.