The truth behind the Hachiko name

When we set out to create the world’s most loved loyalty-led marketing agency – we knew our brand needed to be a representation of going the extra mile to get the best results for our clients. We started to think about a name that referenced love and loyalty in an interesting way. And that’s when we came across the story of Hachiko.

Hachiko is a national hero to the Japanese! A dog so famous there have been several movies made about him. He has his own bronze statue next to Shibuya Train Station in Tokyo, where every day hundreds of people have their photograph taken with him. Here’s how his story goes:

Eizaburo Ueno, a professor in agriculture science at Tokyo University in Japan, had long wanted a purebred Japanese Akita dog. He had looked for the perfect Akita puppy for a long time, until one of this students encouraged him to adopt Hachiko. They became the best of inseparable friends.

As Hachiko grew older, he started to see his owner off to work in the morning at the Shibuya Train Station, in central Tokyo and went to pick him up at the station in the afternoon when he returned from work.

Then one day, Hachiko was as usual sitting by the exit at Shibuya train station waiting for his dear Eizaburo, but his owner never showed up…..It turned out that Eizaburo had died suddenly while at work.

Hachiko found a new home, but throughout the rest of his ten-year-long life, he kept going to the Shibuya Train Station every morning and afternoon precisely when the train was due to enter the station. He sat there for hours, patiently waiting.

People started calling him “Chuken-Hachiko“, which means “Hachiko – the faithful dog“.

We have embraced this brand and built a team of people who genuinely care about getting great results for our clients and who are faithful to that cause, above and beyond.