News & Ideas

Keep up to date with news, information and trends emerging in loyalty marketing and engagement from around the world.

Generation “why” – The impact on loyalty reward programs

The age of smartphones has increased the productivity of users and allowed them to multi task better than ever before. This also means we are busier than our parents and grandparents, with little time for frivolous loyalty programs – “why” should we join your program?...

Fringe benefit tax – What is it?

When rewarding employees, it is important for to consider the Fringe Benefit Tax and its implications on the incentives offered...

Why gathering customer data is important for your business

How well do you really know your customers? If you’re simply looking at basic profile information, you probably don’t know them at all. In fact, most businesses are lacking the customer data required to create and drive effective marketing campaigns...