News & Ideas

Keep up to date with news, information and trends emerging in loyalty marketing and engagement from around the world.

Hachiko is delighted to announce our new Concierge Service. By offering your most valued customers an exclusive Concierge Service from Hachiko, they have the ability to choose from an array of rewards which include but are not limited to entertainment, shopping, travel and more....

Hachiko has also expanded our reach by opening an office in New Zealand. We caught up with company Founder and Managing Director, Patrina Kerr to find out how all of this came about...

We are excited to share that we have relocated our Headquarters, just a stone’s throw away from North Sydney Station at McMahon’s Point...

It is said that random acts of kindness go a long way and scientific research backs this up. The brain's pleasure centres react more strongly to unexpected pleasure substances versus expected ones, according to a study by scientists with Emory University and the Baylor College of Medicine....

The age of smartphones has increased the productivity of users and allowed them to multi task better than ever before. This also means we are busier than our parents and grandparents, with little time for frivolous loyalty programs – “why” should we join your program?...

When rewarding employees, it is important for to consider the Fringe Benefit Tax and its implications on the incentives offered...

How well do you really know your customers? If you’re simply looking at basic profile information, you probably don’t know them at all. In fact, most businesses are lacking the customer data required to create and drive effective marketing campaigns...