News & Ideas

Keep up to date with news, information and trends emerging in loyalty marketing and engagement from around the world.

Hachiko expands reach into NZ

Hachiko has also expanded our reach by opening an office in New Zealand. We caught up with company Founder and Managing Director, Patrina Kerr to find out how all of this came about...

Moving on Up!

We are excited to share that we have relocated our Headquarters, just a stone’s throw away from North Sydney Station at McMahon’s Point...

How random acts of kindness = Building Loyalty

It is said that random acts of kindness go a long way and scientific research backs this up. The brain's pleasure centres react more strongly to unexpected pleasure substances versus expected ones, according to a study by scientists with Emory University and the Baylor College of Medicine....

Generation “why” – The impact on loyalty reward programs

The age of smartphones has increased the productivity of users and allowed them to multi task better than ever before. This also means we are busier than our parents and grandparents, with little time for frivolous loyalty programs – “why” should we join your program?...

Fringe benefit tax – What is it?

When rewarding employees, it is important for to consider the Fringe Benefit Tax and its implications on the incentives offered...

Why gathering customer data is important for your business

How well do you really know your customers? If you’re simply looking at basic profile information, you probably don’t know them at all. In fact, most businesses are lacking the customer data required to create and drive effective marketing campaigns...

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