Client – Philips


Trade loyalty program that engaged and educated electrical contractors in New Zealand.

The Solution

Hachiko was engaged to manage the Philips Club Blue program designed to engage with Philips Lighting trade community and delivered as a mobile app solution for both iOS and Android devices. Electrical Contractors registered into the program and were sent a physical welcome kit that included Philips Lighting Club Blue branded promotional items, product guides, sample product and a welcome letter. Members in the trade program have easy access to all of the latest product information and brochures, exclusive trade promotions, training on the latest industry trends and technical support all from the Club Blue app. A full communication strategy continues to support the program.

The Result

App downloads and registrations continue to grow and email communication rates are well over the industry standards. Contractor engagement continues to be positive.