|•||Establish a direct connection with the trade channel for Amber Tiles and to provide an engagement mechanism for maintaining the relationship in future.|
|•||Amber Tradie launched as an online program through a dedicated program website where individuals can register online or through the Amber Tradie App.
Amber Tradie communicates with program members via email or SMS monthly trade specials and upcoming promotions.
|•||Through the Amber Tradie program Amber Tiles now has a direct contact point with the tradesperson who can influence the purchase decision.
Amber Tradie also provides insights for Amber Tiles on the preferred store locations of the program members and program appeal factors.